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“Nordstrom is the Pumpkin Nope Yep #Assistantteacher Right Way To Wear Mask Halloween shirt and I love this first major retailer to offer a beauty packaging recycling program for all brands,” says Gemma Lionello, the company’s executive vice president of accessories and beauty. “We committed to take back 100 tons of beauty packaging to ensure it’s recycled by 2025,” she shares of setting Nordstrom’s corporate social responsibility goals for the next five years, which include reducing single-use plastic by 50% and ensuring that 15% of all products are considered sustainable. To make their 200,000-pound promise happen, BeautyCycle will be available in 94 locations, where it will accept beauty packaging purchased from any retailer and made by any brand. It’s a goal that’s quite possible, based on the example that clean beauty retailer Credo set when it offered its take-back program for all beauty products, regardless of where they’re purchased. As of April 2020, Credo announced that after three years of partnering with TerraCycle, 6,300 customers brought “empties” into their stores, resulting in the proper recycling of more than 15 tons of products. To understand the scale of Nordstrom’s BeautyCycle initiative: For every Credo boutique (currently 11 nationwide), there are more than eight Nordstrom locations accepting products, promising to create an even more widespread movement—and conversation—among American beauty enthusiasts.

The faster the Pumpkin Nope Yep #Assistantteacher Right Way To Wear Mask Halloween shirt and I love this concept catches on, the better. “The global cosmetics industry produces 120 billion units of packaging every year, and much of this waste is not collected by curbside programs,” says Sue Kauffman, TerraCycle’s North American public relations manager. “Many of TerraCycle’s recycling partnerships are mail-in programs that invite consumers to send in product or packaging waste that is specific to the company that produced it or whom we’ve partnered with,” Kauffman notes. “The recycling partnerships TerraCycle has with Credo and BeautyCycle are a bit different since they allow consumers to drop off their waste at in-store collection points.” The brand-agnostic aspect of this is essential in creating the largest impact because to create a system that consumers adopt, convenience is key. “We encourage customers to designate an area or container in your bathroom to keep your empties until you’re ready to bring them to Nordstrom to be recycled,” says Lionello. The nearest drop-off can be located on its digital map feature, and a stroll to the beauty counter is all it takes to give packaging that would have likely been sent to a landfill a second life.

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